Novomatic Gaming, headquartered in Gumpoldskirchen, Austria, stands as one of the world’s largest and most influential gaming technology companies. Founded in 1980 by Johann Graf, the company has evolved from a local enterprise into a global powerhouse in the gaming industry. With a turnover of approximately €3.5 billion in 2024, Novomatic’s reach extends across more than 45 countries, exporting high-tech gaming equipment to about 130 nations U888.
A Legacy of Innovation Novomatic Gaming and Expansion
Novomatic Gaming journey began in the late 1970s when Johann Graf partnered with Gerhard Brodnik to import Belgian pinball machines into Austria. By 1980, Graf established Novomatic, focusing on producing gaming machines under the Admiral brand. The company quickly expanded its operations, opening casinos and gaming facilities worldwide. Today, Novomatic operates over 2,000 gaming venues, including casinos, slot arcades, and sports betting outlets, solidifying its position as a leader in the global gaming market.
Diverse Product Portfolio
Slot Games
At the heart of Novomatic Gaming offerings are its slot games. The company provides a vast array of video slots, ranging from classic titles to innovative new releases. Games like Book of Ra, Queen Cleopatra, and Big Five have garnered international acclaim for their engaging gameplay, captivating graphics, and rewarding bonus features.
Gaming Cabinets and Terminals
Novomatic Gaming also specializes in the design and production of gaming cabinets and terminals. Their products, such as the LOTUS SL™ and ActionBook™ series, are renowned for their reliability and user-friendly interfaces, catering to both land-based and online gaming environments.
Casino Management Systems
To enhance operational efficiency, Novomatic Gaming offers advanced casino management systems like NOVOVISION. These systems integrate biometric registration, access control, and payment solutions, setting new standards in gaming security and customer experience.
Global Presence and Strategic Acquisitions
With a workforce of approximately 20,000 employees, Novomatic Gaming has established a formidable global presence. The company’s strategic acquisitions, such as the purchase of Ainsworth Game Technology in 2016 and the acquisition of the remaining shares in 2025, have bolstered its position in key markets like Asia-Pacific and the United States.
Commitment to Corporate Responsibility
Beyond its business endeavors, Novomatic Gaming is dedicated to corporate social responsibility. The company invests in local communities through sponsorships, donations, and volunteer initiatives, demonstrating its commitment to positive societal impact.
Looking Ahead
As Novomatic Gaming continues to innovate and expand, its focus remains on delivering high-quality gaming experiences and maintaining its leadership in the global gaming industry. The company’s dedication to technological advancement and customer satisfaction positions it for sustained success in the years to come.